11/06/09
Insects and other foods the trout may be eating:
1.   Blue-winged Olives
2.   Great Brown Autumn Sedge
3.   Slate Drakes
4.   Little Yellow Quills
5.   Needle Stoneflies
6.   Crane Flies
7.   Helligramite
8.   Streamers - matching sculpin, baitfish and small crayfish
9.   Midges

Fly Fishing for Trout - Instructional Videos (DVD) - Part  11
Continued from yesterday

Our thirteenth Fly Fishing DVD release had a simple name, useful program content
and a reasonable price of $14.95. It has been a big seller - "
Knots and Rigging
Technique". The program contents of the video speaks for itself.

Our fourteenth Fly Fishing DVD release was thought to be a gamble at first. To
start with, we didn't have any titles that limited the fishing to any one area of the
country. If you want to sell videos to a wide variety of potential customers, the first
thing you do is make the program cover the entire area the customers are
interested in. Up until that point we had stuck to that principal. We had produced
DVD that was just as useful to someone in New York and it was in California. "
Fly
Fishing the Great Smoky Mountains National Park" (Year-round Dry Fly Fishing)
was our first exception to that principal. It confines its content to a specific area. As
far as we were concerned, we were taking a gamble but releasing a video on fishing
the park was just something we wanted to do. We put our personal preference
ahead of good business sense, or at least we thought we were doing that at the
time. It turned out to be one of our most popular DVD.

The other gamble was the DVD was the first ever fishing DVD or video released by
us or anyone that was four hours long and on two disc. It was the first fishing DVD I
know of that was priced over $30.00. It is priced at $49.95. That worried us. I have
produced fishing video and DVD since 1985 or the last twenty-four years. I have 46
programs on saltwater fishing and many other boating and outdoor related videos. I
wondered if anyone would pay that price for a DVD. To help make sure they did,
I
increased the program content time to four hours
. A normal $30 video or
DVD is usually one hour long. That means people pay $30 an hour for them. I
intended to give them 4 hours of content for $50. That is less than half price if you
look at it that way. Even so, at the time we still didn't know if people would pay $50
for a DVD. It turned out they will. Fishing in Great Smoky Mountains National Park is
of interest to far more anglers than we first thought.  

Copyright 2009 James Marsh