08/02/09

Insects and other foods the trout may be eating:
1.   Blue-winged Olives - mostly Little BWO - Isolated hatches
2.   Cinnamon Caddis - Mostly Abrams Creek
3    Little Sister Caddisflies - Mostly Abrams Creek
4.   Midges - hatching in isolated locations
5.   Little Yellow Stoneflies - hatching (Little Summer Stones)
6.   Slate Drakes - hatching
7.   Little Green Stonefly - hatching
8.   Cream Cahills - hatching in Isolated locations
9.   Beetles
10. Grasshoppers
11. Ants
12. Inch Worms
13. Crane Flies
14. Helligramite
15. Streamers - matching sculpin, baitfish and small crawfish

"Perfect Flies" First Eleven Months
This being the second day of August reminded me that we started our "Perfect Fly"
company last August. It hasn't quite been a year becomes in was later on in the
month of August last year when we first launched our website and had any flies for
sale online. Looking back at what we expected versus what we actually got in
results, I realize that we didn't even get close with our predictions. I knew it would be
a slow process of getting a new website ranked with the search engines and in
getting people to actually see what we had. We knew we could advertise it on this
website on the Smokies and our site on Yellowstone and we have done that of
course. What we didn't expect was the results we actually got. It greatly exceeded
our expectations.

I don't want to get into actual sales numbers, of course. Just let me say they are
about ten times what we expected. Considering the bad year many companies had
because of the economy, we feel extremely thankful and fortunate. What I really
want to brag about, if I may, is the most satisfying results. It is the response we
received from our customers about our flies.

As of yesterday, sixty-seven percent of our customers have reordered flies one or
more times. Some have reordered several times. The orders come from all over the
World and in the U.S. from the East to the West Coast. Our largest numbers of
orders came from California, Pennsylvania, New York, and Colorado in that
respective order. Considering we have operated just over eleven months, we think
that is very good. Most of our orders have come within the last three months. Many
of those customers simply haven't needed more flies yet and some really haven't  
had time to reorder. We feel certain many of them will and that would make the
number of reorders even higher. These figures are automatically provided to us by
Yahoo. They do a great job of hosting our sites and our stores. We never have
problems with anything that we don't create through our own errors. The data that
is available to us in incredible. By the way, they just merged with Microsoft.

We have received many calls, a few letters and a huge amount of email
complimenting our flies. I would like to share this one with you. Several were about
flies used here in Great Smoky Mountains National Park. This one is a response
sent to Yahoo from an experienced Pennsylvania angler. I omitted the name
because I haven't asked for his permission to publish it and I never publish anything
by others without their written permission.

Rating: Excellent
Price Rating: Excellent
Shipping Options Rating: Excellent
Delivery Rating: Excellent
Ease Of Purchase Rating: Excellent
Customer Service Rating: Excellent
Title:
Body:
I can't tie flies anymore. It's an eye thing. Finding this merchant online was a great boon to me. I
am very willing to pay more for quality flies. And these are quality flies. They have that extra detail
that, for one, inspires confidence in the fly, and, for another, provokes dreams of trout by just
looking them over in your hand.

The flies look remarkably like insects. I could place one on the kitchen counter and fool anyone
into thinking it's real until they pick it up. Some of them look delicate but they fish very well and
hold up. Their mature caddis, when dowsed with floatant, have fooled some very particular
slow-water trout for me. There was no hesitation in the trout that these were real caddis floating
by.

I've made several purchases from The Perfect Fly Store and their flies are now the ones that fill
my fly boxes and provoke my visions of the magic of this endeavor. They're a little more expensive
but worth it all the way. I suspect they'll be a major supplier of my flies for a long time.






Copyright 2009 James Marsh