Insects and other foods the trout
should be eating:
1. Slate Drakes
2. Little Yellow Stoneflies (Summer Stones)
3. Needle Stoneflies
4. Mahogany Duns
5. Little Yellow Quills
Most available - Other types of food:
6. Sculpin, Minnows (Streamers)
7. Inch Worms
Fishing Tales - Embarrassing Occurrences
Back in the mid 1980's, Fin-Nor, manufacturers of very fine big game fishing reels,
hired me to produce a combination promotional and maintenance video on their reels.
At the time, they produced an even higher quality and more expensive line of big
game fishing reels (ranging from #30 to 130# class) than the Penn International line.
There was a good reason for the high quality and price. They were made from
scratch, one at a time, by highly skilled workers in a Hollywood, Florida, machine shop.
A boat rigged with 4 to 6 reels (the normal trolling setup) in a 130 class would set an
owner back about ten grand. If a boat was rigged with 4 to 6 each, 30, 50, 80 and 130
pound class Fin-Nor reels, the reels and rods would have cost around 50 grand at the
time. Most larger, offshore big game fishing boats did have the full set.
Fin-Nor did service repairs to the reels in the same plant they were made in. They got
reels returned for repairs where it was clear the proper maintenance had not been
done. The company wanted a video to show owners how to properly maintain them.
I had hours of offshore trolling video with action shots of all the big game species such
as marlin. Some of them were caught with Fin-Nor reels. Fin-Nor knew a few action
shots would liven up what otherwise, may have been a boring video. That resulted in
Fin-Nor hiring me to do the production.
Dona Willcox, a very nice lady who ran the company, wanted their new owner, Henry
Breyer, to participate in the production of the video. My assistant, Lisa and I,
scheduled the trip paid for by Fin-Nor and flew down to nearby Miami to do the
production. They had a rental car and nice hotel arrangements for us. Dona also had
Mr. Breyer, who flew in from New York, scheduled to take us out to dinner the night
before we shot the video. We arrived at the restaurant in our new rental vehicle and
meet Mr. Bryer, who arrived in his twenty-year old Buick automobile. We later learned
that the old car remained in Miami at his mothers home in Hollywood, in order that he
always had transportation when in the Miami area. I'm guessing, but Mr. Breyer was
probably 60 to 65 years old at the time.
We had a lengthy, very nice dinner and talked about fishing the entire time. I quickly
leaned Mr. Breyer was not a big game fisherman. In fact, he had never caught a single
big game species. He was a trout fisherman. Since, at the time, Fin-Nor made big
game fishing reels only, that gave me the edge in the conversation. For most of the
evening, I answered questions he asked about big game fishing.
He explained that he and his wife were vacationing in the Bahamas where he meet the
owner of Fin-Nor, a man from Miami with a life-time of experience in machine shop
work. Mr. Breyer explained that the gold reels on the Fin-Nor company boat caught the
eye of his wife. She thought they were beautiful and asked him why his trout
reels were not that nice looking. During the conversation with the owner of
Fin-Nor, he found out the company was for sell. The man that owned the company
wanted to retire and when they all returned to Miami, Mr. Breyer purchased the
company from him. I asked Mr. Breyer, what he did back in New York. If I remember
correctly, he just said he owned an holding company, or maybe it was an investment
company. I cannot remember for sure. Since he didn't offer any more information, I
didn't ask him anything else about his business.
By the way, he made immediate plans to begin to manufacturer saltwater fly reels but
at the time they had not been designed. He had only owned the company for a few
months. About a year later, they did begin to manufacturer fly reels. The company is
now owned by Zebco and of course, no longer made in a machine shop in America.
The current product doesn't much resemble the product of the 1980's. It is easy for
me to understand why. A #130 pound class Fin-Nor reel made the same way now
would probably be around $4000.00.
The following day, Mr.Breyer worked hand in hand with us, helping us shoot the video
in every way he could. The shop was very large and had several employees, all of
which seemed to be older, machine shop experts. Every single part of the big Fin-Nor
reels were machined from solid aluminum including the big frames. I was very much
impressed at how the frames of the big reels were first a solid round bar of aluminum.
It took us all day to get the shots we needed for the video to match the rough script
that had been written by Dona, the office manager, and Mr. Breyer. They knew what
they wanted from a maintenance standpoint. They left everything else, including the
promotional part, up to me.
I finished the production about a month after we returned home from Miami. I called
Dona to give her the news the program was ready for their review. She informed me
that other than sending it to Fin-Nor in Miami, Mr. Breyer wanted me to fed-X him a
copy directly. When I asked where to send it to him, she replied, "let me get
you the address of the ice cream company, he will be there all this week" It
suddenly hit me - ice cream - Breyers Ice Cream.
Not one time during our several hours of conversation while I was with Mr. Breyer, did
he mention the first thing about ice cream. I do not know until this day, if he thought I
knew he owned what not only was a large ice cream company, but my favorite ice
cream. For many years, Breyers Ice Cream had been a regular part of my grocery bill
and It still is. I was too embarrassed to let Dona know that I didn't know Mr. Breyer was
the ice cream man.
Copyright 2013 James Marsh
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